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Best practice business websites

Writer's picture: Stephen DeaneStephen Deane

Updated: Jul 28, 2023

In today's digital age, having a website is essential for any business that wants to be successful. A website can help you reach new customers, promote your products or services, and build your brand.

It should come as no surprise to you, but the following are some of the reasons why a website is important for your business:

  • 24/7 storefront: Your website is always open for business, even when you're not. This means that potential customers can learn about your products or services and make purchases at any time of day or night, wherever they are in the world.

  • Promote your business: Your website can be used to promote your products or services through search engine optimization (SEO), social media, and email marketing. This can help you reach a wider audience and generate more leads.

  • Build your brand: Your website is a great way to showcase your brand and its personality. You can use your website to tell your story, share your values, and connect with potential customers on a deeper level.

  • Provide customer service: Your website can be used to provide customer service by answering frequently asked questions (FAQs), providing support articles, and allowing customers to contact you. This can help you improve customer satisfaction and loyalty.

If you don't have a website for your business, or your current site is under-performing, you're missing out on a major opportunity to reach new customers, promote your products or services, and build your brand.


At Brand Anthology we’ve successfully helped many businesses become the best versions of themselves by crafting, developing and managing highly effective websites.

Here are brand anthologies' top-tips for creating a website that will help you achieve your business goals:

  • Make sure your website is mobile-friendly: More and more people are using their smartphones and tablets to access the internet, so it's important to make sure your website is mobile-friendly.

  • Use high-quality images and videos: Visual content is a great way to capture attention and engage visitors. Make sure to use high-quality images and videos on your website.

  • Write clear and concise content: Your website content should be clear and concise. Avoid using jargon or technical terms that your target audience might not understand.

  • Optimize your website for search engines: SEO is the process of making your website more visible in search engine results pages (SERPs). There are a number of things you can do to optimize your website for search engines, such as using relevant keywords and phrases throughout your content.

  • Promote your website: Once you've created your website, you need to promote it so that people can find it. There are a number of ways to promote your website, such as social media, email marketing, and search engine advertising.

If the above seems overwhelming, don’t worry that’s what we're here for. Hit us up, and let’s work together. We can review your current website, provide you with a plan and get you on your way to achieving your business goals.

Contact us today and let us help you grow your business - call Stephen on +61 (0) 402 399 211 or sd@brandanthology.com.au


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