Xero to hero…
At Brand Anthology we like to call out brands and marketers that we believe are doing an outstanding job leading best practice in our industry. Today we recognise the work by the team at Xero.
Xero is a cloud-based accounting software company that has been growing rapidly in recent years. One of the reasons for their success is their great marketing.
Having ‘fan-boy’d’ the marketing efforts of Xero for some time, there are some straightforward factors that can help all brands take note:
Targeted: Xero's marketing is targeted to their specific target audience, which is small businesses. They understand the needs of small businesses and their marketing reflects that understanding.
Relevant: Xero's marketing is relevant to their target audience. They use language and imagery that resonates with small businesses, and they focus on the benefits of their product that are most important to small businesses.
Creative: Xero's marketing is creative and engaging. They use humor, storytelling, and other techniques to capture attention and keep people interested.
Measurable: Xero's marketing is measurable. They track the results of their marketing campaigns so they can see what's working and what's not. This allows them to optimize their marketing and get the most out of their investment.
Here are some specific examples of Xero's great marketing:
Their "Build Your Business" campaign, which features real-life stories of small businesses that have used Xero to grow their businesses.
Their "No Hassle Accounting" campaign, which focuses on the ease of use and affordability of Xero.
Their "Xero for Everyone" campaign, which highlights the fact that Xero is available to businesses of all sizes and industries.
These are just a few examples of Xero's great marketing. By focusing on targeted, relevant, creative, and measurable marketing, Xero has been able to grow their business and reach their target audience.
At Brand Anthology we’ve successfully helped many businesses become the best versions of themselves by crafting and enhancing brands throughout the customer experience - just like Xero.
Here are some tips for businesses that want to emulate Xero's marketing success:
Know your target audience: The first step to effective marketing is to understand your target audience. What are their needsand wants? What motivates them? Once you know your target audience, you can tailor your marketing messages and strategies to reach them effectively.
Be relevant: Your marketing should be relevant to your target audience. Use language and imagery that resonates with them, and focus on the benefits of your product or service that are most important to them.
Be creative: Your marketing should be creative and engaging. Use humour, storytelling, and other techniques to capture attention and keep people interested.
Measure your results: Track the results of your marketing campaigns so you can see what's working and what's not. This will allow
you to optimize your marketing and get the most out of your investment.
By following these tips, or let's chat about your business and we can create marketing that is as effective as Xero's. Contact us today and let us help you grow your business - call Stephen at +61 (0) 402 399 211 or sd@brandanthology.com.au
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