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How we work

We work closely with our clients in curating truly unique solutions that enhance their business and bottom line.

 

Brand Anthology is our brand and business-building framework configured to our client's particular requirements. Our approach delivers quality, consistency and great results from branding, experience management, and strategic marketing planning to internal and external touchpoint activation.

Brand Anthology framework

Learn

Briefing & Discovery

The first stage for us to discover and explore the current perception, position, and the organisation's ambition toward growth and the future of the brand. We engage with internal and external stakeholders, building a sense of alignment and purpose, and identifying opportunities available for the brand to occupy.

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Brand Audit / Market Analysis / Interviews / Brand Workshop

Define

Positioning & Strategy

Our team identifies the brand's strongest features and those that are most unique and important to our audiences to curate your detailed brand anthology report. 

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Insights / Brand Purpose / Brand Positioning / Brand Architecture / Brand Innovation  

Create

Architecture & Design 

We’ll create a unique visual and verbal design identity that reflects the ambition of your business and its internal and external stakeholders. 

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Corporate Identity / Naming & Logo / Brand Mark / Tagline / Packaging / Environments

Deliver

Activation & Implementation

We go beyond the guidelines in applying the brand to your marketing plan and go-to-market touchpoints and stakeholder brand experiences. 

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Communications / Employee Engagement / Advertising / Digital / Social / Sponsorship

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Anthology Blog

Insights, ideas, and inspiration for modern business leaders. 

What we do

We offer a wide range of services to help businesses of all sizes grow by developing and improving your branding and marketing, curating a compelling difference that reflects the ambition of your business and its internal and external stakeholders.

Business Transformation

  • Experience Management (XM) & Journey Mapping

  • Employee Experience 

  • Customer Experience 

  • Project Management

  • Service Delivery Model Design & Implementation 

  • Change Management

  • Business Engagement. Model Design

  • Enterprise-wide procurement 

  • Supplier Relationship Management 

Branding

  • Brand Positioning & Strategy

  • Brand Identity & Expression 

  • Naming & Logo

  • Brand Mark & Tagline

  • Brand Guidelines 

  • Brand Collateral 

  • Corporate Identity 

  • Packaging Design 

  • Environment & Place Design 

Marketing

  • Market Research 

  • Audience Segmentation 

  • Marketing Strategy & Planning

  • Marketing Campaigns 

  • Direct Marketing

  • Go-to-market Campaigns (Internal & External)

  • Local Area Marketing

  • Event Management  

  • Sponsorship Management

  • Reporting & ROMI

  • Marketing Technology Automation 

  • Marketing Audit & Resource Procurment 

Digital

  • Digital Strategy 

  • Digital Design & Transformation

  • User Experience (UX) Design 

  • User Interface (UI) Design

  • Website Design & Management

  • SEO & SEM

  • Social Media Management 

  • Social Media Content Plans

  • Email Marketing

  • Marketing Automation 

  • Digital Campaigns (Brand & Performance)

  • Data, Analytics & Reporting 

Communications

  • Public Relations

  • Copywriting 

  • Articles

  • Blog Posts

  • Influencer Management 

  • Stakeholder Relations 

  • Media Pitching

Advertising

  • Campaign Architecture

  • Advertising Campaigns  

  • Go-to-market (Internal & External)

  • Brand & Acquisition campaigns 

  • Franchise & Branch programs 

  • Local Area Marketing 

  • Digital Advertising (Brand & Performance)

  • Reporting  

  • Resourse Review & Procurement 

Content

  • Art Direction

  • Photography 

  • Videography

  • Motion & Audio

  • Animation

  • Print Publications 

  • Digital

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Projects big or small, for brands at all business stages

We're confident we can help craft your brand and grow your business, no matter what stage of your journey. Go ahead, hit us up and let's work together.

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